Launch + Grow by MVP Health Care

Case Study

University of
Vermont Health
Network (UVMHN)

Overview

In June 2021, MVP Health Care entered into a strategic partnership with the University of Vermont Health Network (UVMHN). The academic health system joined with MVP to develop a novel Medicare Advantage (MA) product called the UVM Health Advantage.

Building a partnership on shared values, joint leadership, and proprietary research, both MVP and UVMHN succeeded in better identifying customer needs and improving product offerings while delivering a highly customer-centric MA product to the market.

Launch + Grow by
MVP Health Care

Provider organizations and insurers have different operating models and skill sets. For many health systems, building mutually beneficial strategic partnerships remains a top external challenge.

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The Challenge

Provider organizations and insurers have different operating models and skill sets. For many health systems, building mutually beneficial strategic partnerships remains a top external challenge.

The Solution

MVP Health Care offers strategic partnership opportunities for payers and providers built on aligned values, product co-creation, and shared leadership.

Partnership

The University of Vermont Health Network is an academic health system comprising six affiliate hospitals, a multi-specialty medical group, and a home health agency. MVP worked directly with UVMHN to identify the specific needs of local customers and build out a Medicare Advantage product tailored to these needs. The result is UVM Health Advantage, a successful proof of concept built around the needs of UVMHN’s Diabetes and Congestive Heart Failure patients.

The strategic partnership between MVP and UVMHN
is built on three key pillars:

Aligned Values

Mutual Transparency, Honesty and Accountability

Co-created product offerings

Joint Leadership, Learning, and Planning

Crawl-Walk-Run Approach

Coordination, Implementation, and Continuous Transformation

Outcomes

In the first six months of this strategic
partnership, MVP and UVMHN

  • Launched a co-created, customer-centric, provider-influenced UVM Health Advantage Product–complete with care kits, prior authorization considerations, and individual care guides.
  • Created a formal joint governing structure including experts from both organizations.
  • Leveraged the strengths of both organizations to create optimal workstreams, integrate data, and identify operational gaps.

Partners also identified key
future objectives including

  • Improved data and analytics sharing.
  • Enhanced benefits for patients with behavioral and substance use disorder.
  • Illuminated gaps in existing care management strategies.

Findings

  • Shared Leadership is essential.
  • Partners must be willing to learn from one another.
  • Co-branding requires compromise and mutual sensitivity to brand reputation.
  • Both organizations must be aligned in their values and principles in order to collaborate, learn, and grow together.

Conclusion

Read the full text of our
case study here.

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MVP, we are on a mission to rearchitect health care by fostering high-impact partnerships with like-minded customer-centric organizations. We pride ourselves on our ability to offer customers a unique, personalized approach to health care through Launch + Grow by MVP, “said MVP Health Care’s President and CEO, Chris Del Vecchio. “, We are committed to continuously listening to health care consumers and working with our partners to blend our knowledge and design innovative solutions to meet and satisfy customer needs.”

From Ideation To Growth
To Growth

Launch + Grow by MVP forms partnerships with providers who share our pillars of sustainable growth: shared values, principles, and growth mindset.

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